You can still add it to a multi-word descriptive tag, such as “faux fur accent rug.” Learn more about attributes in Add Attributes to Help Increase Your Shop's Visibility. For example, if you add the Faux fur attribute to your rug listing, you don’t need “faux fur” as a standalone tag. You don’t need to add tags that are exact matches for attributes you’ve already added. Once you’ve added all the attributes that could describe your item, you can use your listing description, title, and tags to describe it in your own terms. You might describe the pattern on your t-shirt as “nature inspired,” but don’t miss an opportunity to add the Plants & trees pattern attribute. While you might use the word “magenta” to describe the yarn you’re listing, if “pink” is also accurate you should add it as a color attribute.

Since each attribute you add acts like a tag (and helps you match with shoppers’ searches when they use matching terms), it’s important to add all the relevant options, even if they’re less precise. Some are more general, such as color and material, while others are specific to the category you choose, such as pattern for clothing or room for home decor. AttributesĪttributes are the extra details you can add about your listings after choosing a category. Adding Nail Stencils also means your listing appears in the categories above it, including Craft Supplies, and Makeup and Cosmetics. For example, if you have a listing in the Nail Stencils category, your listings could appear in results for “nail stencils” searches. Since categories act like tags, you don’t need to add tags that repeat the phrases that appear in your categories and attributes. Remember: When you add specific subcategories to your listings, your items are included in all the categories that subcategory is nested within. Adding more specific categories will give you more opportunities to match with a search. Be sure to add the most specific option available for the item you're listing. Here are some tips on making the most of keywords in your shop. Using strong keywords in your listing creates an opportunity for your items to be shown in search results. Then, we rank those listings so shoppers see the items most relevant to their query.

When there’s a match to a search query, your items have the potential to appear in the search results.Įtsy search gathers all the listings that have keywords that match a shopper’s query. The keywords you use in your tags, titles, listing descriptions, categories, and attributes work together to match your listings with shoppers’ searches. Etsy search is designed to help shoppers find what they’re looking for and inspire them to click “Add to cart.” The essentials The keywords you add to your listings are an essential tool for matching your listings to those searches. They type a few words in the search bar and are matched with unique products. People shop on Etsy because they know they’re going to find something special. Keywords 101: Everything You Need to Knowįollow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

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